The JGA Swimming Academy for parents of competitive swimmers
You drive them there. You cheer them on. Now give them the coaching edge that changes everything.
The James Guy Academy gives the children of serious swimming parents access to the performance systems, technical coaching, and race psychology of Me; James Guy MBE. 6× Olympic medallist and 6× World Champion. The coaching environment that simply wasn't available when most parents were growing up in the sport..
My dad Andy was one of the keenest swimming parents of them all. He drove me to training at 5am. He stood on cold poolsides for years. And the most important thing he learned along the way was that supporting a swimmer is about knowing what to say, not always what to do. The Academy gives parents both the insight to understand what your swimmer is going through, and the elite coaching resource to give them every possible advantage.
You invest in their swimming. Here's the one thing most parents can't give them!
Swimming parents are some of the most committed people in sport. The 5am starts. The weekend galas. The entry fees, the kit, the travel. You give your child every possible support. But there's one thing most parents — even the most dedicated ones — can't provide: the elite coaching insight that turns a good competitive swimmer into an exceptional one. That's not a criticism. It's simply a gap in what's been available. Until now.
Club training gives them the sessions, but not always the depth of coaching they need
Club coaches do an exceptional job with large groups of swimmers. But the one-to-one technical depth, the individual race psychology support, and the elite performance framework your child needs to take the next step simply can't be delivered in a group session with 20 athletes in the water.
You want to support them but the line between helping and hovering is hard to find
Every swimming parent has been there! Not knowing what to say after a disappointing race, or wondering whether to push or to ease off. My Academy includes a specific module for parents built on exactly this challenge: knowing what to say, not always what to do.
Your child is putting in serious training hours! You want to make sure those hours are as productive as possible.
When a swimmer is training six days a week, every edge matters. The Academy gives them the technical insight, mental tools, and performance knowledge that makes every session more effective not just more frequent.
The mental side of competition is the hardest thing to coach and the most overlooked!
Race-day nerves, confidence behind the blocks, managing a disappointing swim — these are the moments that define a young swimmer's experience of the sport. The Academy's race psychology content gives your child the mental tools to perform when the pressure is highest.
Give your swimmer the coaching edge their club training alone can't provide.
Founding member places are open now. Join the James Guy Academy and give your child access to the performance systems of a 6× Olympic medallist — from day one.
Need More? — see what's inside
Eight modules. Everything your swimmer needs to perform at their best and everything you need to support them properly.
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Support Their Journey! Built for parents!
A module built specifically around the parent's role in a swimmer's career. James draws on his own experience his dad Andy was one of swimming's keenest parents to help parents understand how to provide the right support, the right encouragement, and the right perspective. How to handle the car ride home after a tough race. What to say after a disappointment. And how to help your swimmer thrive in and out of the pool.
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Think Like a Champion
The mental performance tools James used across three Olympic Games, now available for your child. Managing race-day nerves, building real confidence behind the blocks, executing a race plan under pressure. Mental toughness isn't something you're born with it's a skill you train. This module teaches your swimmer exactly how.
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Master Every Stroke
Exclusive stroke analysis from me (James Guy MBE). The technical details that separate good swimmers from great ones, how elite swimmers generate speed, maintain efficiency, and execute race plans. Your child learns what Olympic and World Championship medallists actually do, and how to apply those details to their own swimming.
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Fuel for Performance
Nutrition is one of the most overlooked tools in junior swimming. This module gives your swimmer (and you as the person often managing their meals and race-day food) practical strategies for pre-race nutrition, hydration, daily eating habits, and fuelling that makes a real difference to training and competition performance.
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Recover Smarter
Recovery is where improvement happens. Your swimmer learns how elite athletes manage fatigue, monitor recovery, and ensure they're ready to perform their best day after day, essential knowledge for any young athlete training at a serious volume.
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Perform When It Matters Most
Race-day routines, warm-up strategies, peaking at the right time, and the practical race-day details that help your swimmer arrive behind the blocks feeling calm, confident, and ready. The complete race-day preparation system of a six-time Olympic medallist, available to your child from day one.
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Create a Clear Path Forward
Structured goal-setting for competitive swimmers, from immediate targets through to long-term ambitions. Whether your child's sights are set on county, regional, or national success, this module helps them build a clear, realistic roadmap to get there. Understanding strengths, identifying areas for improvement, and creating a path forward with purpose.
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1-2-1 Feedback and live sessions with James live access
Your child gets direct access to Me a 6× Olympic medallist actively involved in the Academy community. Regular live sessions, 1-2-1 feedback, and the ability to ask Me questions directly. The most valuable coaching access available to any competitive junior swimmer anywhere in the world right now!
What the Academy gives you as a parent and what it gives your Child!
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Your child gets the technical coaching depth their club sessions can't provide individually
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A module built specifically to help you as a parent and how to support without overstepping
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The complete race-day preparation and performance system of a 6× Olympic medallist
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Mental performance tools that help your child compete confidently under pressure
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Nutrition and recovery frameworks that make their training hours more effective
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Direct access to James through live Q&A sessions . This is coaching that simply doesn't exist elsewhere for your child
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A positive, performance-focused community of serious swimmers and their families
You've already given your swimmer everything you can give them as a parent. the early mornings, the support, the belief.
The James Guy Academy gives them everything else. The technical coaching, the mental tools, the performance systems, and the direct access to a 6× Olympic medallist who has done what your child is working toward.
Founding member places are open now. Don't let the window close before you've made the decision that gives your swimmer every possible advantage.
James Guy MBE was crowned Aquatics GB Champion Athlete for 2025 as a memorable season of aquatics achievements was celebrated at The Aquatics GB Awards in Newport Nov 25
The 30-year-old has won three Olympic gold medals as well as three silvers having topped the podium twice in Tokyo in the 4x200m freestyle and 4x100m mixed medley and once in Paris – defending the 4x200m freestyle crown alongside Duncan Scott, Tom Dean, and Matt Richards. Guy won his first Commonwealth Games gold medal in Glasgow back in 2014 in the 4x100m medley, kickstarting a career which has also seen him become a six-time world champion.
As a youngster, James Guy MBE was inspired by the magnificent achievements of the legendary Michael Phelps. Now he has told Team England’s Commonwealth Games rookies his philosophy to becoming a champion – having swum faster than his hero in Rio.
After two silver medals in the relay events at the Rio Olympics, James Guy says that to be part of the Olympic team for the second time is ‘something truly special’.
Frequently asked questions
They've got the talent. They've got the dedication. Give them the coaching that takes them all the way.
After joining, you'll be taken directly to the James Guy Academy on Skool — where the coaching content, the community, and the monthly live sessions live. Access starts immediately on sign-up. The Skool mobile app means you can access the Academy from wherever your next swim takes you.
Founding Member Benefits
From £37-£100/month
🔒 Lifetime Founding Member rate – your price will never increase.
↻ Cancel anytime – no long-term commitment.
📹 30-minute welcome call with James and the team.
⚡Instant access to every module and Academy pillar.
💬 Weekly live Q&A sessions with me James Guy!
🏆 Founding Member badge and community recognition.
🎁 Bonus live coaching for Founding Members during the first three months.
💡 Shape the Academy with input on future content and features.
📤 Upload you race swim videos, stroke shots, pool sessions etc and receive a full technical breakdown with personal feedback from me!
👥 Join a driven swim community of swimmers, parents, coaches, master's athletes and triathletes, all on the same journey! To swim FAST!