You love the water. Now learn to move through it like you were born for it.
The James Guy Academy opens up the technical coaching, performance principles, and training insight of James Guy MBE; 6× Olympic medallist and 6× World Champion to recreational swimmers who want to swim better, feel stronger in the water, and enjoy every session more.
You don't need to be chasing a medal to benefit from elite coaching. The same technical principles that helped me win Olympic gold, like how to move efficiently through the water, how to breathe properly, how to make every stroke count, make swimming better, easier, and more enjoyable at every level. The Academy is for anyone who spends their time in the water.
You swim regularly. But nobody has ever really taught you how to swim well.
Most recreational swimmers learned the basics years ago. Enough to get from one end of the pool to the other. But the technical detail that makes swimming genuinely efficient, comfortable, and enjoyable at any distance?
You get tired faster than you feel you should!
If swimming leaves you breathless sooner than you expect, the cause is almost always technique rather than fitness. An inefficient stroke, poor breathing patterns, or unnecessary drag can make even short distances feel harder than they need to. The right technical adjustments change everything.
You're not sure how to structure your sessions to actually improve
Turning up and doing lengths is a start, but without a framework for what you're trying to achieve and how to get there, improvement is slow and hard to measure. The Academy gives you the training structure and goal-setting tools to make every session count toward something meaningful.
You've never had proper technical feedback on what you're actually doing in the water
Most recreational swimmers have never had anyone watch their stroke and tell them what's actually happening. The small technical habits that make swimming less efficient build up over years without anyone correcting them. My stroke analysis content reveals what you're doing wrong and exactly what to change.
You have a goal but no clear path to reach it
Whether it's swimming a kilometre without stopping, completing a charity swim, tackling open water for the first time, or simply feeling genuinely comfortable in the water my Academy gives you a clear framework to set your goal and build toward it with purpose.
The coaching that makes every session better starts here.
Founding member places are open now. Join the James Guy Academy and start swimming the way you always wanted to with proper technique, a clear plan, and the insight of a 6× Olympic medallist behind you.
Need More? — see what's inside
Everything you need to swim better whatever your level, whatever your goal!
-
Master Every Stroke
The technical details that make swimming genuinely efficient and enjoyable. James breaks down what world-class swimmers actually do. The catch mechanics, body position, breathing patterns, and stroke efficiency adjustments that make the biggest difference. You'll finally understand what you've been doing in the water and exactly what to change to make it better.
-
Create a Clear Path Forward
Set your goals! Whether that's swimming your first kilometre, completing a specific distance challenge, or simply feeling better in the water and build a structured plan to reach them. Learn how to identify your strengths, address the areas holding you back, and create a roadmap that actually works for the time you have available to swim.
-
Fuel for Performance
Whether you're swimming for fitness, weight management, or personal challenge, what you eat and drink around your sessions makes a significant difference to how you feel in the water and how quickly you improve. Learn the practical nutrition and hydration strategies that elite athletes use simplified and adapted for real life.
-
Recover Smarter
Recovery is where improvement happens for recreational swimmers as much as elite athletes. Learn the principles of proper recovery, how to avoid overtraining, and the simple habits that ensure each session builds on the last rather than leaving you too fatigued to get back in the water.
-
Think Like a Champion
The mental tools James developed at Olympic level translate directly to the challenges recreational swimmers face! Anxiety in the water, the mental challenge of distance, pushing through discomfort, and building the confidence to tackle goals that feel just out of reach. Mental resilience is a trainable skill at every level of swimming.
-
Perform When It Matters Most
Whether your 'race day' is a charity swim, a personal distance goal, or simply the session you've been nervous about, this module gives you the preparation tools to arrive feeling calm, ready, and confident. The same principles James used before Olympic finals adapted to the goals and challenges that matter to you.
What the Academy gives you and what it gives your swimming.
-
Technique that finally makes sense stroke improvements you can feel from your very first lession
-
A clear, structured plan to reach your personal swimming goals at your own pace
-
Nutrition and recovery guidance that makes your time in the water more effective
-
Mental tools to build confidence and tackle the swims that have always felt out of reach
-
Direct access to James through live Q&A sessions, no question is too simple
-
A supportive community of swimmers at all levels, working toward their own goals
-
Elite coaching insight made genuinely accessible. Not just for competitive swimmers!
Be part of something from the beginning. Shape your swimming journey from the inside out.
Founding Member Benefits
From £37-£100/month
🔒 Lifetime Founding Member rate – your price will never increase.
↻ Cancel anytime – no long-term commitment.
📹 30-minute welcome call with James and the team.
⚡Instant access to every module and Academy pillar.
💬 Weekly live Q&A sessions with me James Guy!
🏆 Founding Member badge and community recognition.
🎁 Bonus live coaching for Founding Members during the first three months.
💡 Shape the Academy with input on future content and features.
📤 Upload you race swim videos, stroke shots, pool sessions etc and receive a full technical breakdown with personal feedback from me!
👥 Join a driven swim community of swimmers, parents, coaches, master's athletes and triathletes, all on the same journey! To swim FAST!
You don't need to be a competitive swimmer to deserve elite coaching. The James Guy Academy is for anyone who takes their time in the water seriously and wants to make the most of every session they swim.
James Guy MBE was crowned Aquatics GB Champion Athlete for 2025 as a memorable season of aquatics achievements was celebrated at The Aquatics GB Awards in Newport Nov 25
The 30-year-old has won three Olympic gold medals as well as three silvers having topped the podium twice in Tokyo in the 4x200m freestyle and 4x100m mixed medley and once in Paris – defending the 4x200m freestyle crown alongside Duncan Scott, Tom Dean, and Matt Richards. Guy won his first Commonwealth Games gold medal in Glasgow back in 2014 in the 4x100m medley, kickstarting a career which has also seen him become a six-time world champion.
As a youngster, James Guy MBE was inspired by the magnificent achievements of the legendary Michael Phelps. Now he has told Team England’s Commonwealth Games rookies his philosophy to becoming a champion – having swum faster than his hero in Rio.
After two silver medals in the relay events at the Rio Olympics, James Guy says that to be part of the Olympic team for the second time is ‘something truly special’.
Frequently asked questions
Every swimmer deserves great coaching. The James Guy Academy makes that possible for everyone!
After joining, you'll be taken directly to the James Guy Academy on Skool — where the coaching content, the community, and the monthly live sessions live. Access starts immediately on sign-up. The Skool mobile app means you can access the Academy from wherever your next swim takes you.