Swim Faster With Training from Me, James Guy MBE
Give Me 6 Weeks. I'll Show You How to Swim Faster.
If you want to swim faster, break your PBs and win more races, you've come to the right place.
I'm James Guy. I've spent more than 15 years competing and winning at the highest level of swimming — and at 30, I'm still finding ways to get faster.
Now I want to do the same for you.
Give me six weeks and I'll show you what needs to change to make you a faster swimmer.
We'll work on the details that actually make you faster — your technique, pacing, race execution, mindset, preparation and recovery — so you can stop leaving time in the pool and start turning your training into results.
This isn't generic swimming advice.
This is about making YOU faster.
I've spent my entire career learning what separates good swimmers from swimmers who win. I've raced at Olympic Games, World Championships, European Championships and Commonwealth Games — and I'm still competing, still learning and still producing world-class performances today.
There are very few people better placed to show you what it takes to swim fast when it matters.
Your next PB isn't going to happen by accident.
Give me six weeks. Let's go and get it.
Sign Up On SKOOL below for free and book your 1-2-1 call with me personally
You Have The Commitment and The Skill!
You're Just lacking the Insights.
Most competitive swimmers plateau not because they stop working hard, but because club training even at a high level can only take you so far.
The technical depth, the race intelligence, the performance psychology that separates county swimmers from national swimmers from international competitors… that knowledge lives behind closed doors.
Unless you're on a national programme, it's almost impossible to access.
Your Times Have Plateaued
You're training as much as ever but the improvements have stalled. You're not sure what to change because nothing in your current coaching structure can identify the real problem.
You're Missing Technical Feedback
Your club coach watches 20 swimmers at once. You get feedback in passing, not the frame-by-frame technical analysis that actually changes things.
Race day doesn't reflect your training
You perform well in the pool but something goes wrong in competition. The mental side of racing; how to build a plan, manage pressure, execute under lights etc, has never been properly coached.
You're training without elite context
You know what Olympic swimmers look like from the outside but you have no idea what they actually do, think, and focus on in training. That gap in context is costing you time.
you just can't reach The next Level
You're committed. You're talented. You want more. But the pathway from where you are to where you want to be has never been clearly laid out for you.
Need More? — see what's inside
What's inside for competitive swimmers?
Five areas of coaching. One programme. Everything your club training is missing.
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Module 1: Stroke mechanics and technique. A frame-by-frame breakdown of the strokes, including the catch, pull, kick timing, body position, and small technical adjustments that create the biggest time improvements. This is the level of detail that comes only from 20 years at the top of the sport.
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Module 2: Starts, turns, and underwater phases. These are the sections of a race that many swimmers leave unoptimized. I'm going to coach every element of race margins: the places where considerable time can be gained or lost before you have even taken a stroke.
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Module 3: Race strategy and competition execution. Learn how to build a race plan,
execute it under pressure, understand what James thinks about during a race, and develop the same competition intelligence across your own events at any level.
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Module 4: Training structure and periodisation. Learn how elite swimmers structure their week, manage training loads, and peak for competition. Understand the “why” behind the programme, so you can make better decisions about your own training alongside your club sessions.
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Module 5: Live weekly Q&A with me (featured). I host a live session inside the Academy community. Ask me about your technique, your training, or your next competition. Get real coaching, in real time, from a triple Olympic Gold medallist.
What changes when you join the Academy?
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You understand your technique at a level most swimmers never reach. The Academy's coaching goes deeper than anything available in club training. You will know exactly what is happening in your stroke and exactly what to change. We are not taking anything away from your coach; we’re adding to it.
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Your race-day performance reflects your training. The race strategy and psychology modules are specifically designed to help you close the gap between what you do in training and what you deliver in competition.
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You train with context and intention, rather than just swimming up and down with no meaning behind it. Understanding the elite framework behind your training changes how you approach every session.
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You have direct access to a triple Olympic champion every week. No other online coaching programme gives you a live Q&A with a three-time Olympic gold medallist. This alone is worth the membership.
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You become part of a community of serious swimmers. The Academy is not social media; it is a focused, high-standards environment where competitive swimmers hold each other accountable, with Me at the centre and one clear goal: to make you faster
become A Faster competitive Swimmer inside the Academy Today!
James Guy MBE was crowned Aquatics GB Champion Athlete for 2025 as a memorable season of aquatics achievements was celebrated at The Aquatics GB Awards in Newport Nov 25
The 30-year-old has won three Olympic gold medals as well as three silvers having topped the podium twice in Tokyo in the 4x200m freestyle and 4x100m mixed medley and once in Paris – defending the 4x200m freestyle crown alongside Duncan Scott, Tom Dean, and Matt Richards. Guy won his first Commonwealth Games gold medal in Glasgow back in 2014 in the 4x100m medley, kickstarting a career which has also seen him become a six-time world champion.
As a youngster, James Guy MBE was inspired by the magnificent achievements of the legendary Michael Phelps. Now he has told Team England’s Commonwealth Games rookies his philosophy to becoming a champion – having swum faster than his hero in Rio.
After two silver medals in the relay events at the Rio Olympics, James Guy says that to be part of the Olympic team for the second time is ‘something truly special’.
Frequently asked questions
You've been working hard.
Now work with the best.
The James Guy Academy is for competitive swimmers who refuse to accept the ceiling their current coaching puts on them. If that's you — the founding member window is open now. Don't let it close before you've made the decision that changes your swimming.
Join The JGA Academy As A Premium Member (Most Popular) £37 Per Month
Learn the Olympic Performance System!
🏅 Learn directly from a 6x Olympic Medallist and 3x Olympic Champion. WEEKLY!
👥 Access to the Private online swimming community, with James Guy MBE
🎥 Full access to the Academy’s Coaching & Drills library.
📞 Weekly LIVE coaching calls & Q&As with James
🧠 Technique, racing, mindset, race nutrition & recovery! How to tackle every obstacle!
Join Our Community As A Standard Member
100% Free!!
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Learn the Olympic Performance System!
🏅 Learn directly from a 6x Olympic Medallist and 3x Olympic Champion.
👥 Access to the Private online swimming community, with James Guy MBE
🏊♂️ Swim Camp BOOKINGS!
📞 Induction call with James and direct access 24/7 on
Join As The Accademy AS A VIP Member Today For £139
Get personally coached by James!
📹 Upload YOUR swimming/race videos!
✍️ Personal annotated video analysis from James 📈 Individual technique & race feedback!
⚡ 24–48 hour turnaround! 🎯 Know exactly what YOU need to improve to swim faster!
🏅 Everything included in Premium.
📞 Weekly LIVE coaching calls with James.
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Best for: Swimmers who want individual feedback
💡 Shape the Academy with input on future content and features.